Budweiser
Fans were invited to be part of Budweiser's FA Cup Fan Film by uploading their match day photographs #tothedream The film tells the story of this season's FA Cup from their perspective rather than that of a glossy, glitzy American brand. Directed by Tareq at Nice Shirt and written by James, Alex, Daniel and Henrik at Anomaly
Infiniti Red Bull
Created by Sean Doyle and Paul Belford last F1 season, when Sebastian Vettel was running away with the title...
GODIVA
A beautifully simple, pitch-winning idea that is now on everything from carrier bags and point of sale to cinema ads and print. A complete global campaign anchored in the feeling of surrendering to chocolate. Shot by Rankin. ECD Micky Tudor. CD Laura Rogers. Team mates, Helen Rogerson and Sarah Levitt, Design and retouching, Marc Donaldson, Loti Ray, Charlie Townsend and Rob Swainson.
MINECRAFT
Created by Bear, Chris Wall, Pieter Westerhof and produced by James Bruce at Edelman - here are some highlights from the superb Minecraft in-game chat show including a little Star Wars scoop. A brilliant example of knowing your audience.
Five USA
To launch FiveUSA we created the world's longest poster complete with live video links to New York as we asked the UK, "Are you watching America?"
UEFA
Created with Colin Jones at AMV to encourage armchair fans to get their boots on as a health initiative for UEFA and the European Parliament.
Dating in the dark
Beautifully simple idea created with Cali Oliver at The Brooklyn Brothers to launch a new TV show where contestants court in pitch black rooms. Thanks to Match.com for letting us take over their site to make this possible. It helped to make the show a massive hit.
The print campaign that successfully launched Dating in the Dark. Cali Oliver spent hours watching the show to find these quotes - my idea of Hell - as we looked for the answer to that age old question: looks or personality - who wins?
Deadliest Catch
This smash hit launch for Discovery's Deadliest Catch simply dramatised the facts of 'the deadliest job' on The Sun's homepage and other job sites. Created with Greg Milbourne and Sam Chappell
Cougar Town
I worked with Cali Oliver to create these posters and banners to launch Cougar Town. The show was a hit (Living TV's most successful launch ever). I just wish we'd had more shots of Ms Cox and could have sold them with bigger type.
ELECTION 2015
Created at Edelman to inject a bit of fun into the 2015 Election by highlighting the key battles of the campaign. Illustrated by the brilliant Joao Fonte.
CONVERSE
In a band? Me too. Need a name? Use the inspired tool created by Alexander Hernesten and Daniel Pilaprat. Just hit 'play' and then hit 'pause' until you find a name that sums up your music (Mud Puffins is taken).
INFINITI Q50
When Paul Belford is the Art Director and Sean Doyle is the writer, it's hard to take any credit as ECD for this outstanding launch campaign for the Infiniti Q50. Having Giles Ravel as the photographer helps a little too.
British Army
Created with Nik Studzinski at Saatchi & Saatchi as part of the British Army's multimedia recruitment campaign. Directed by Mike Stephenson. Produced by Rosemary Poole. Starring Lenny Juma.
All Army ads were based on real life experiences. Interviewing soldiers makes you feel very humble and puts our 'pressures' into perspective. Created with Nik Studzinski.
Woolworths.co.uk
Created at The Brooklyn Brothers to launch Woolworths as an online company, with Davey Spens, Greg Milbourne and George Bryant.
Press and poster campaign to support the Woolies relaunch. Created by Greg Milbourne, Davey Spens, David Aspinall and Chris Groves.
Domestos
Created with Greg Milbourne to help Unilever fight off thinner and own label bleaches. Who says scare tactics don't work?
Dept of transport
Road safety poster for DoT warning drivers about the dangers of tiredness. Created with Colin Jones at AMV.
TURKISH AIRLINES
Written with Greg Milbourne, then executed by Ben Carey and Henrik Delehag, this simple spot celebrates Turkish Airlines' sponsorship of European basketball in the Euroleague, and features the airbourne talents of star players Alex Abrines, Kyle Hines, Marcus Slaughter, Georgios Printezis and Cedi Osman. No, they didn't really hang in the air that long.
COMPARE THE MARKET
Created with the wonderful Matt Lloyd and Greg Milbourne, this celebration of the movies is packed with more Easter eggs than the Easter Bunny's basket. It stars the vocal talents of Aleksandr and Sergei performing one of the most catchy tunes since the Peppa Pig theme - sorry about that. It was used to relaunch Meerkat Movies with spectacular success - growing both awareness and uptake way above client targets. You just can't beat a jingle.
infiniti Q50EauRouge
We harnessed the influence of Infiniti's fans in this world's first socially-powered unveiling of the new F1-inspired Q50 Eau Rouge. Created with Sami Thessman, Ric Dunn, Alex Herrer and Carlos Pizarro.
INFINITI Q50/RED BULL
Created by Alex Herrer and Carlos Pizarro (their first commercial) as a simple, but powerful demonstration of Infiniti's DAS system, and the driving skills of Sebastian Vettel. Forgive the music - we lost that battle.
INFINITI Q50
Shot this with the wonderfully talented Noah Marshall two of the most gifted stunt drivers on the planet. Spent weeks finding the track by Goldfrapp then had the whole project put on ice by lawyers. A beautiful piece of online film, though I do say so myself. Imagine what it could have done for the brand...
supernatural
Part of The Brooklyn Brothers' multimedia campaign to launch a new season of Supernatural. Starring, directed and edited by Rory Robson and Louise (who is now knitting beautiful jumpers for a living).
Supernatural
Marble Arch in central London turns into the gates of Hell as part of The Brooklyn Brothers' multimedia campaign to promote a new series of Supernatural.
Supernatural
This was a tricky brief: get more people watching the new season of Supernatural without pissing off its existing (very passionate) fans. We managed to do this and even had Supernatural fans tweeting and posting pictures of this poster. Just not sure how the Pope felt about it.
Taptu
Created simply to create some noise for aggregator app Taptu. Directed by Tareq at Nice Shirt, shot on the awesome Phantom and starring a former Doctor Who girl (seriously).
TAPTU
Another spot for Taptu. As seen on Sky Sports' Soccer AM's "Unbelievable Tekkers" spot. Starring Boris Johnson, Mayor of London.
Tesco
One of Paul Weinberger's favourite Tesco commercials. Praise indeed. And Tesco sold out of both items.
TV Licensing
A powerful, effective and graphic campaign by Matt Ryan and Barney X at AMV demonstrating that resistance is futile when it comes to television licenses. Beautifully executed by Tag and Neil 'Sue' Craddock.
Penguin
The fear of being mocked or ridiculed. But you knew that, didn't you?
Created with Greg Milbourne at Mustoe's for Penguin Books with the simple goal of getting people to read more.
TOYOTA SUV
So... my son wrote this. Kind of. 'Because reasons...' is something he says. A lot. And I put it into a presentation which my boss bought. And the client bought. And it got made. It was executed by Phil Beaumont who wrote about seven million 'becauses' and one or two of the best ones survived. I love the track, but I think everyone except the client hates the casting on the voiceover. Oh well, it ain't bad for a global car campaign. I just miss, 'Because Tuesday.'